If you’ve ever dreamed of bossing it behind the scenes of the music industry, artist management might be your calling. It’s chaotic, creative, and—let’s be real—a little glamorous. But what exactly does an artist manager do, and how do you break into the biz? Let’s find out!
What Does a Music Artist Manager Actually Do?
Think of an artist manager as the ultimate multitasker. They’re the brains behind the business side of music, ensuring artists can focus on creating bangers while their careers thrive. If you’ve Googled “What does a music artist manager do day-to-day?”, here’s your answer:
- Career Development: Imagine you’re playing chess, but the pieces are music festivals, record deals, and TikTok campaigns. Managers strategise every move to turn raw talent into household names.
- Contract Negotiation: From big-money record deals to merch licensing, managers fight for their artist’s worth—and yes, sometimes they have to channel their inner lawyer.
- Marketing & Branding: Think of your favourite artist’s aesthetic. That didn’t happen by accident. Managers work with PR pros and social media gurus to craft iconic images and viral campaigns.
- Tour Life Logistics: Managers are the roadies behind the roadies, booking gigs, coordinating transport, and making sure everything from green rooms to sound checks runs like clockwork.
- Money Mastery: Artists can be creative geniuses, but managers ensure their bank accounts don’t look like they’ve been hit by a tornado.
How to Become a Successful Music Artist Manager
If the idea of managing artists has you hyped, you’re probably wondering “How do I become an artist manager with no experience?”. Don’t worry; everyone starts somewhere. Here’s your game plan:
1. Learn the Ropes (AKA Intern Your Heart Out)
Look for internships or volunteer opportunities at record labels, music festivals, or artist management companies. You’ll soak up knowledge like a sponge—and maybe even impress someone enough to land your first gig.
2. Build Your Network (Yes, It’s All About Who You Know)
The music industry is tiny. Go to gigs, attend industry events, and slide into DMs (professionally, of course). Your future artist might be that band playing a dive bar on a Friday night.
3. Stay Ahead of Trends (TikTok Is Your Friend)
From algorithm hacks to the latest indie sensations, knowing what’s happening in music and marketing makes you invaluable. Dive into current music marketing strategies for artist managers—it’s not just about selling records anymore.
4. Start Local (Small Bands, Big Dreams)
Managing a small, unsigned artist or band is the perfect way to get hands-on experience. You’ll learn how to promote and manage unsigned musicians while building your resume—and maybe your artist’s first fanbase.
Skills Every Artist Manager Needs
Before you dive in, ask yourself: Do I have what it takes to manage someone else’s dreams? Successful artist managers juggle all of this:
- Business Brains: Contracts, budgets, and negotiations—this is your bread and butter.
- Communication Skills: Whether you’re schmoozing a label exec or breaking bad news to an artist, you’ve got to nail it.
- Flexibility: Last-minute venue changes? Sudden TikTok drama? You’ll handle it with a cool head (and maybe a stiff drink later).
Famous Artist Managers You Should Know
The unsung heroes of music are the ones who spotted talent, hustled for it, and changed the industry. Ever Googled “Who are the most successful music artist managers?”? Let’s name-drop a few:
- Brian Epstein: The mastermind who gave The Beatles their polished image and global domination.
- Scooter Braun: Love him or hate him, you can’t deny his knack for turning Justin Bieber and Ariana Grande into global superstars.
- Sharon Osbourne: Rock royalty who kept Ozzy Osbourne and Black Sabbath relevant for decades.
- Perry Smith: Known for shaping the careers of Halsey and The Chainsmokers with a fresh, modern touch.
How Much Do Music Artist Managers Make? (Spoiler: It Can Be A Lot)
Artist managers make their money through salaries and commissions, and if their artist pops off, so does their paycheque. If you’re Googling “How much does an artist manager make annually?”, here’s what to expect:
United States
- Starting Out: $30,000–$50,000 a year (think assistant or junior roles).
- Mid-Level Pros: $50,000–$100,000 annually.
- Top Dogs: Six figures and beyond. If your artist is filling arenas, you could be taking home millions.
United Kingdom
- Entry-Level Roles: £20,000–£30,000 a year.
- Experienced Managers: £70,000–£150,000, with potential for much more if your artist blows up.
Commission Game
Most managers earn 10–20% of their artist’s gross income. If you manage someone pulling in $1 million, you’re looking at $100,000–$200,000, minimum.
Career Pathways in Artist Management
The beauty of this gig is the variety. Whether you want to work for a big firm or carve your own path, there’s a route for you. Here’s where most managers end up:
- Big-Time Management Firms: These companies handle multiple artists and offer the chance to work on a star-studded roster.
- Independent Management: Perfect for those who want creative control over their careers (and their artists’).
- In-House Management at Record Labels: Labels like Warner and Universal often have management teams to support their signed artists.
Final Thoughts: Your Roadmap to Becoming a Music Artist Manager
Artist management isn’t for the faint of heart. It’s a whirlwind of phone calls, contracts, late-night brainstorming sessions, and the occasional meltdown. But if you love music and thrive in the chaos, it’s one of the most rewarding careers out there.
So, are you ready to be the glue holding an artist’s career together? Start networking, keep hustling, and maybe you’ll discover the next big star.
