Greta van den Brink isn’t here to play small, and her new single proves it. GIMBGTBLBM (short for God It Must Be Good To Be Loved By Me) is the third release from her upcoming debut album This Wasn’t Planned, and it’s as gut-punching as its title is bold.
Set against a slow-burn country-leaning groove, GIMBGTBLBM paints a raw, unfiltered picture of emotional imbalance, the kind of love where one person gives it all and the other doesn’t quite know how to receive it. “All your softness, your fire, your silence, your secrets,” Greta sings, “and getting a fraction of it back.” It’s not angry, it’s honest. Not bitter, but devastatingly real.
The track feels like it grew from the same soil as early John Mayer ballads, but with a cinematic touch that’s entirely Greta’s own, no surprise considering her background in film. Before music took over, she was working as an actress and stunt performer for Netflix, Apple and Amazon, living between roles and rural Aotearoa. That crossover shows in everything she creates, especially in her visuals.
Directed by Calum Dewsnap, the GIMBGTBLBM video leans into dusty roads, open skies, and a low-key nod to Thelma & Louise. It’s rebellious, raw, and subtly queer-coded, a perfect match for the emotional arc of the track. Greta’s blend of country-western aesthetics and storytelling lyrics proves she’s not just genre-hopping for fun, she’s building a world where every song has its own heartbeat.
If her earlier singles Alpine State Of Mind and Chill Cool Girl gave us indie-pop and alt-rock vibes, GIMBGTBLBM slows the pace but sharpens the impact. Each track so far hints that This Wasn’t Planned, due in May 2026, will be a rollercoaster of sound and feeling, but one with a clear driver at the wheel.
Greta’s rise might not have been mapped out, but with each release, she’s carving her own path, messy, honest, cinematic, and completely unforgettable.
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